For asset managers and private markets firms in DACH
AI is the new placement agent.
We measure whether ChatGPT, Perplexity and Google AI Overviews name your firm and whether the facts are right.
Fund selectors, wealth managers and family offices ask AI assistants which managers to consider for a strategy. The audit shows which sources the AI relies on and where you can act.
Audit €3,000 plus VAT, results in two weeks. Full pricing
Question from a fund selectorWhich European managers are strong in direct lending for semi-liquid vehicles?
- Halvard Partners, broad ELTIF range since 2023 source 1
- Ostara Investments, evergreen funds for private banks source 2
- Brückner Credit, focused on mid-market unitranche source 3
Two errors in one sentence. Details in the audit finding.
Sources: citywire.comft.comreddit.com
- Firm audited
- Nordhafen Capital
- Named in the list
- No, only in a closing sentence
- Factual errors
- 2 of 2 statements wrong
- AUM out of date, fact sheet says €11bn
- Focus is private debt, not real estate
- Own website as a source
- Not cited
- Levers
- Strategy page in HTML instead of PDF
- Correct the AUM in fund databases
- Pitch the trade media Perplexity cites for private debt
The first shortlist is drawn up in a chat
An AI answer names a handful of firms. If yours is missing, nobody calls you in this round. If it appears with the wrong numbers, your first meeting starts with a correction. For asset managers, the cause is often technical:
Facts locked in fact sheets
AUM, team and track record sit in PDFs and presentations. AI crawlers read these documents unreliably and fall back on third-party sources.
Blocked strategy pages
Investor-type gates, cookie banners and robots.txt rules keep AI crawlers away from the pages that describe your strategies.
Outdated figures in circulation
Old AUM, departed portfolio managers, mixed-up strategies. The AI repeats whatever it finds, every time someone asks.
ELTIFs and evergreen funds target wealth clients and their advisers, many of whom don't know the providers yet. A firm that is missing from the AI answer won't reach them this way.
How your audiences ask
We measure with a fixed library of 50 questions covering five audiences and four phases: discover, compare, verify and brand check. Because the questions stay the same, you can compare your results with your competitors' and track them over time.
Which European asset managers are strong in direct lending?
Are there German or Austrian private debt providers, not just the big US firms?
Which private equity ELTIFs are approved for retail clients in Germany?
Which infrastructure debt managers have a track record of more than 10 years in Europe?
Which private equity managers in the DACH region are owner-managed and independent?
Is Nordhafen Capital a reputable firm? Are there any criticisms or problems?
Nordhafen Capital is a made-up example firm.
Have these questions asked about your firmPlacement Audit · €3,000 plus VAT · results in two weeks
How we work
Each step delivers a result of its own. Afterwards, you decide whether to continue.
1 Free
Introductory call
In a short call we answer your questions and work out with you whether a Placement Audit makes sense for your firm.
2 €3,000 · 2 weeks
Placement Audit
We run 50 questions across three AI engines, check every statement about your firm against your fact sheet and benchmark you against five competitors. You get your Placement Score, the five biggest errors and the five strongest levers.
3 3, 6 or 12 months
Optimisation
We start with a half-day workshop to agree how the AI should describe your firm and turn that into KPIs. Then we work on the sources AI assistants rely on and report every month.
What we work on during optimisation
In the market, this work goes by generative engine optimisation, or GEO. We work on the sources AI assistants rely on.
Technology
Crawler access to public pages, strategy and fund pages in HTML rather than PDF, structured data, llms.txt.
Content
Pages that answer your audiences' questions: strategy explainers, FAQs, expert articles. Every text approved by you.
Fund data
The same figures in fund databases, directories and profiles as on your website.
Trade media
Story ideas and articles for the publications the AI cites for your asset class.
Corrections
We trace false AI statements back to their source and correct them there.
Reporting
A monthly KPI report with a call, plus a quarterly steering meeting with senior management.
What we don't do: post automated content on forums, review sites or Wikipedia. It breaks their rules and would be a reputational risk for a regulated firm.
What we measure
Baselines come from the audit, targets from the workshop at the start of the optimisation. We measure every month. Our methodology explains how.
Placement Score
A score from 0 to 100 based on mention rate, position and the share of answers linking to your website. How the score works
Mention rate
Share of answers to open questions that mention your firm.
Share of voice
Your share of all mentions of your firm and your peers across the measured answers.
Answers linking to your website
Share of answers that cite your own pages as a source.
Factual accuracy
Share of statements about your firm that match your fact sheet.
Sentiment
How positively, neutrally or negatively the answers describe your firm.
Positioning match from optimisation
Share of answers that describe your firm the way we agreed in the workshop.
Placed by AI guarantees measurement, action and transparency, not placement.Nobody controls what a language model says. Every month you see what we have done and how the figures are moving.
Measure first, then decide
Placement Audit
Your baseline in two weeks
€3,000 one-off
Fully credited if you commission the optimisation within 60 days of the readout.
- Onboarding questionnaire and 60-minute call
- 50 questions across three AI engines
- Fact check against your fact sheet
- Benchmark against five competitors
- Source analysis and quick technical check
- Report and 45-minute readout
View a sample report (PDF in German, fictitious data)
Optimisation
Minimum term of your choice, price per month
| 3 months | €7,900 / month |
|---|---|
| 6 months | €6,900 / month |
| 12 months recommended | €5,900 / month |
- Target workshop and KPIs
- Technology, content, fund data, trade media
- Correction of false facts
- Monthly KPI report with a call
- Quarterly steering with senior management
Questions about the optimisation? Arrange an introductory call
All prices are net, plus VAT. They cover one strategy cluster, one market and two languages. Each additional cluster adds 30%, each additional market 20%. Firms with more than €100bn in assets under management receive an individual quote. The shortest term is three months because visibility in AI answers builds up through sources, and that takes time.
Built for regulated firms
Your compliance team decides what gets published. Our ground rules:
- Approval before anything is publishedEvery text we draft goes to the person you nominate. Nothing appears without approval. Content that counts as a marketing communication falls under the ESMA guidelines.
- Professional and retail investors kept apartWe separate content and question panels by audience.
- Confidential material stays in the EUConfidential documents are kept on a secured server in the EU. Measurement tools only receive profile data you have approved.
- DORAIf your firm assesses us as an ICT third-party service provider under DORA, we answer your procurement questionnaire and disclose our subcontractors and data flows.
- No distribution of financial instrumentsWe do not distribute fund units or give investment advice. For us, placement means placement in AI answers.
Questions from compliance or procurement? Arrange an introductory call
Fund Placement Index
A ranking of the asset managers and private markets firms in the DACH region that are most visible in AI answers, split by asset class. We measure it every quarter with the same question panel. Every ranked firm can request a free excerpt showing its position and the two most striking findings. Our methodology explains how we measure.
Register for an excerptPreview with fictitious data · Private debt
| Rank | Firm | Scorescale 0–100 |
|---|---|---|
| 1 | Halvard Partners | 78 |
| 2 | Ostara Investments | 71 |
| 3 | Brückner Credit | 64 |
| 4 | Seeberg Asset Management | 52 |
| 5 | Vallmar Capital | 47 |
| 6 | Nordhafen Capital Example: your firm | 44 |
Who is behind it
Placed by AI is a service of NetBoosting GmbH in Frankfurt am Main, Germany. We built the measurement tool behind the audit ourselves. Our methodology explains how it measures.
- Company
- NetBoosting GmbH
- Address
- Zeilweg 44, 60439 Frankfurt am Main, Germany
- Commercial register
- Amtsgericht Frankfurt am Main, HRB 102220
- Contact
- hello@netboosting.de
Frequently asked questions
What does placement mean at Placed by AI?
The placement of your firm in the answers of AI assistants such as ChatGPT, Perplexity, Gemini, Claude and Copilot. We do not distribute fund units, give investment advice or broker financial instruments.
How is this different from SEO and GEO?
SEO aims at the result list of classic search. GEO, short for generative engine optimisation, is the umbrella term for work on visibility in AI answers. Placed by AI does GEO for asset managers: we measure with questions asked from the perspective of fund selectors, wealth managers, institutional investors, family offices and retail investors, check the answers against your fact sheet and publish nothing without approval from your compliance team.
Do you guarantee that the AI will mention our firm?
No. Nobody controls what a language model says, and the models change constantly. We guarantee measurement, action and transparency. Every month you see what we have done and how the figures are moving.
Which AI assistants do you measure?
In the audit, three engines of your choice, by default ChatGPT, Perplexity and Google AI Overviews. Gemini, Claude and Microsoft Copilot can be added during the optimisation.
What do you need from us for the audit?
The completed questionnaire, a 60-minute call and a fact sheet with AUM, team, vehicles and track record. We check every statement the AI makes about your firm against that fact sheet. The report is ready two weeks after the call.
How does approval by our compliance team work?
You decide who approves, usually compliance, marketing or senior management. Every draft goes to them before it is published. We show you changes to fund data as a dry run first.
Why does a three-month term cost more per month than twelve months?
Visibility in AI answers builds up through sources: your website, databases, trade media. It usually takes several months for new or corrected sources to show up in answers. The initial work on technology and fund data is the same for every term and is spread over more months in a twelve-month contract.
How does AI describe your firm today?
Within two weeks, the Placement Audit shows which questions you're named in, who gets named instead and which statements about your firm are wrong.